Women & Wealth 2025
What is it
Women & Wealth took place on March 22nd, 2025, in Porto, Portugal. This event supported by Portuguese Women in Tech, Blip and Coverflex, brings together female professionals and financial experts to explore themes like budgeting, investing, home buying, compensation, and taxation. The event features keynotes, hands-on workshops, and personal finance panels, all supported by a rich schedule of networking opportunities and an esteemed roster of speakers across Portugal’s finance and tech sectors.
What i did
Art Direction, design and motion design
How i did it
The visual identity inspiration stems from the event’s theme: financial literacy and women’s empowerment. The identity balances strength and elegance, echoing the duality between confidence in decision-making and the refinement of financial knowledge. Typography plays with contrast: bold sans-serif for “Women” to convey strength, and italic serif for “Wealth” to express elegance. Subtle coin-inspired circular elements reinforce the financial theme, adding rhythm and depth without clutter.
The result is a clean, modern, and impactful identity that captures the essence of the event: a space where women can gain the knowledge and confidence to navigate the financial landscape. The visuals are professional yet approachable, embodying empowerment, innovation, and growth.
Project management FES Agency
Photography Pedro Mendes - LockN'Load Productions
