Down the
Rabbit Hole
What is it
Down the Rabbit Hole is a community-driven initiative born in Bristol that reimagines nightlife as a space for equality, self-expression, and belonging.
Through electronic music and curated events, the project champions women, LGBTQIA+ people, and underrepresented artists, creating inclusive experiences where culture becomes a catalyst for connection and social change.
What i did
Art Direction, design and motion design
How i did it
The identity was built around the idea that every portal leads to another version of ourselves. Inspired by the metaphor of the rabbit hole, I explored self-discovery as a series of layers waiting to be uncovered. Shapes overlap, compositions unfold, and visual elements reveal new depths, reflecting the continuous process of embracing our identity. Instead of defining a single destination, the brand invites people to keep exploring—creating a visual world that feels bold, fluid, and full of possibility.
